The best first draft starts with the facts you can verify. This printable kit gives you a place to define the reader, offer, evidence, and next step before you try a formula. It includes a formula chooser, three headline slots, and a final claim check.
Download the kit
A free PDF you can print or mark up. No email address or account is required.
Use it in one pass
- Write what the offer actually includes and excludes.
- Choose the formula that fits the reader’s decision.
- Draft three headlines that take different angles.
- Circle unsupported claims before you publish.
The worked proposal-review example shows the same process with a fictional offer. Keep the kit with your own notes; it does not send entries to this site.