Can the reader identify the offer?
Name the format, contents, and audience. Replace broad adjectives with a sample or detail.
CopyFormula / Copy desk
Interactive worksheet
A first screen built from offer facts.
Describe what you sell and what a reader can actually do with it. Choose an opening, then edit before you publish.
The copy desk
Write the facts first. Then choose the opening.
These are structured drafts, not generated claims. The worksheet flags what still needs evidence.
Choose the job of the opening.
What to review
The draft is a starting point.
Can you support every claim?
A preview or demonstration is evidence of what is included. It does not prove a business outcome.
Does the button tell the truth?
A preview button should open a preview. A purchase button should lead to the actual item and price.